Market
After the cookie: why context is worth money again
The death of the third-party cookie has been announced, delayed and redesigned more than once by Google — but the underlying direction hasn't changed: browsers and regulators point to less cross-site tracking, and Safari and Firefox have blocked it by default for years.
In that scenario, what the publisher uniquely owns gains value: context (what the page says) and a direct relationship with the audience. Contextual formats — like in-image, which speaks to the article's photo — depend on zero tracking.
For anyone living off the open web, the practical read is: diversify demand, strengthen contextual signals, and don't build revenue on an identifier that may vanish in the next browser update.
That's the design we apply by default: demand per format, signals from the content, and nothing that depends on a cookie the reader's browser may no longer even accept.
Sources and reading
Privacy Sandbox · Google — The Keyword