Interactive demo
In-article video
Player between paragraphs
A player between two paragraphs, in space reserved from load. Video and display share the same slot.
Shipping costs rise again and small shops rethink free delivery
Carriers raised the fuel surcharge for the third quarter in a row, and the bill lands on the checkout page.
Newsroom · today
Carriers raised the fuel surcharge for the third quarter in a row, and the increase is now visible at the checkout page of almost every small store.
Retailers who kept free delivery are cutting it back to a minimum order value, while others moved the cost into the price of the product itself.
Publishers covering commerce say the question their readers ask most is simple: what does it really cost to get the box to the door.
Shipping costs changed again this quarter, and are now the line most publishers ask us about.
Tap the marked wordCouriers revised their shipping tables this quarter, and smaller shops absorbed part of the increase.
Fuel and distance explain most of the difference in shipping between regions.
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Returns become the next line retailers try to control
After delivery, the trip back is the cost nobody prices at checkout.
Newsroom · today
Stores that absorbed return shipping through the holidays are now asking whether the policy still pays for itself in an ordinary month.
The answer changes by category: bulky goods travel badly, while small items rarely justify the handling they create on the way back.
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Why it earns
Video demand on inventory that today is text only.
Video or display, whichever pays more.
Reserved space: the text never moves.
Specifications
- How it pays
- Premium CPM, per impression
- What you control
- The pages where it runs; sound off by default
- Sizes
- Responsive 16:9 inside the text column
- Trigger
- Reserved from load; the video ends in place
- Demand
- Outstream video and display, several advertisers