Market
Where to follow the programmatic market in Latin America
Anyone trying to understand the region's programmatic market has two mandatory sources: IAB Brasil's digital ad investment studies and IAB Argentina's reports. They're the yearly picture of how much is invested, in what, and through which channel.
Add the global IAB materials and Google's public documentation on the open web: Core Web Vitals, ad policies and privacy changes in Chrome. That's where rule changes appear first, months before they become an effect on RPM.
Why it matters for a publisher: money follows formats and rules. When investment migrates channels or a rule changes in the browser, the effect lands on your report — the difference is being caught by surprise or already being positioned.
Our job is translating those movements into practical decisions, site by site: which format goes in, which goes out, which demand is worth it. Market reading turned into a revenue line.
Sources and reading
IAB Brasil · IAB Argentina · IAB · web.dev