Interactive demo
Keyword
A word in the text becomes a search
One word in the article's own text is marked. The reader taps and a layer opens with sponsored results, paid per click.
Shipping costs rise again and small shops rethink free delivery
Carriers raised the fuel surcharge for the third quarter in a row, and the bill lands on the checkout page.
Newsroom · today
Carriers raised the fuel surcharge for the third quarter in a row, and the increase is now visible at the checkout page of almost every small store.
Retailers who kept free delivery are cutting it back to a minimum order value, while others moved the cost into the price of the product itself.
Publishers covering commerce say the question their readers ask most is simple: what does it really cost to get the box to the door.
Shipping costs changed again this quarter, and are now the line most publishers ask us about.
Tap the marked wordCouriers revised their shipping tables this quarter, and smaller shops absorbed part of the increase.
Fuel and distance explain most of the difference in shipping between regions.
See more recommendations
Returns become the next line retailers try to control
After delivery, the trip back is the cost nobody prices at checkout.
Newsroom · today
Stores that absorbed return shipping through the holidays are now asking whether the policy still pays for itself in an ordinary month.
The answer changes by category: bulky goods travel badly, while small items rarely justify the handling they create on the way back.
Watch a short ad to keep reading
Reward in 5 s
Why it earns
Search-level prices on content pages, per click.
The word comes from the text: intent is already formed.
No extra block: the text stays text.
Specifications
- How it pays
- Search rates, per click
- What you control
- The pages where it runs
- Sizes
- One word per article · marked inside the paragraph, in the body text
- Trigger
- Loads with the page; the word comes from the content
- Demand
- Search feeds through approved partners